How to Attract the Millennial Traveller: Insights for Hotel Owners

  • Millennial travelers prioritize enriching experiences, local immersion, eco-tourism, and seamless technology integration in hotels.
  • Emphasizing hygiene and health safety, including water purification and thorough cleaning protocols, can attract millennials.
  • Transparent communication about health safety measures is crucial to earning millennials’ trust.
  • Offering unique amenities, personalized services, and loyalty programs can help hotels stand out for millennials.

The millennial generation is perhaps the most significant segment of the global population when it comes to travel. With their disposable income and love of adventure, millennials are always on the lookout for new experiences that allow them to escape their daily routines. And when it comes to booking accommodations, they prioritize comfort, convenience, and memorable experiences. So, if you are a hotel owner, you cannot ignore this segment of the market. This blog post will share some insights into what millennials are looking for in their travel experiences and how you can tailor your hotel offerings to attract these desirable customers.

Emphasize Experiences Over Comfort

Millennial travelers are not only meeting their basic needs with their choice of hotels – they are looking for a more enriching experience. Many millennials prioritize cultural immersion, nature and outdoor activities, and other “experiences” over luxurious amenities. Here are some hotel offerings that you can enhance:

Local Experiences

Local experiences are a significant draw for millennial travelers. They are keen on immersing themselves in the local culture and customs of the places they visit. As a hotel owner, you can incorporate unique local experiences into your guest services to appeal to this demographic. For instance, consider partnering with local tour operators for exclusive city tours or offering cooking classes featuring local cuisine. Personalized local experiences can create memorable stays and increase the likelihood of millennials choosing your hotel over others.


Eco-tourism is another preference that is often high on the millennial traveler’s list. This generation is more conscious about their environmental impact and prefers businesses that uphold sustainable practices. As a hotel owner, it’s crucial to demonstrate your commitment to environmental conservation. Start by implementing sustainable practices in your hotel operations, such as reducing energy and water consumption, using eco-friendly materials and toiletries, and offering organic food choices. Partnering with local conservation efforts could also be a positive step.

Technology Integration

Being a digitally native generation, millennials expect seamless technology integration in their travel experiences. Make sure that your hotel is equipped with high-speed internet connectivity, offer a mobile-friendly booking process, and consider implementing a digital check-in/check-out process. You may also want to provide smart room features, such as digital room keys, automated lighting, and temperature controls.

free wifi in the hotel guest's phone

Prioritize Hygiene & Health Safety

In the current global climate, heightened attention to hygiene and health safety is a must for any hospitality business. The millennial traveler is no exception to this concern. They appreciate transparency and want to know the measures you are taking to ensure their safety. Therefore, your hotel should prioritize cleanliness and strictly adhere to health protocols. Here are some things that you can do:

Invest in a Water Filtration System

Investing in an efficient ultrafiltration system for your hotel is a crucial step toward ensuring the safety and health of your guests. Clean, purified water is not only essential for drinking but also for other services such as cooking, cleaning, and laundry. Providing your guests with a reliable source of purified water can greatly enhance their trust in your commitment to hygiene and health safety, setting you apart from other hotels.

Implement Thorough Cleaning Protocols

Cleanliness is key when it comes to attracting millennial travelers. Make sure your hotel has a strict cleaning protocol in place that includes frequent disinfection of high-touch areas, such as doorknobs, elevator buttons, and surfaces. Consider adopting eco-friendly cleaning products and display them alongside the list of cleaning protocols for added transparency.

Communicate Health Safety Measures

Transparency is crucial in earning the trust of millennials. Use your website or social media platforms to communicate the measures you are taking to ensure health safety within your hotel. This information can also be shared upon check-in and through digital communication channels during their stay.

female hotel staff smiling while pushing cart

Offer Unique Amenities

Millennials are known for their appreciation of unique, personalized amenities that enhance their overall travel experience. As a hotel owner, offering tailor-made services or facilities that go beyond standard hotel offerings can help you stand out.

For example, providing amenities like yoga mats or workout gear for health-conscious travelers, setting up a co-working space for digital nomads, or offering curated local guides can make a huge difference. Also, don’t underestimate the appeal of quirky design elements or Instagrammable spots – these could turn out to be major attractions for your millennial guests.

If possible, consider offering loyalty programs or rewards for returning guests. This can not only encourage millennials to choose your hotel but also help build a loyal customer base.

The millennial traveler is accorded a great deal of attention from hotel owners, and it’s not without cause. They are a vital demographic that could expand the reach of your hotel business. Providing a tailored experience to meet and exceed the expectations of millennial travelers is a great step if you want to tap into this market. Attracting millennials involves providing personalized and engaging experiences, prioritizing hygiene and safety, and offering unique amenities. Follow these insights, and you’ll be on your way to attracting the millennial traveler to your hotel.

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